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Develop a Competitive Profile Matrix for Hershey Company

Purpose

Monitor competitive performances and strategies is a key aspect of an ecternal audit. Y=This exercise is designed to give you practice in evaluating the competetive position of organizations in a given industry and assimilating that information in a CPM.

Instructions

Step 1. Turn back to the cohesive case and reveiw the section on competition(p.30-33). Also view on-line resourses that compare hershey with Mars and Nestile.

2. prepare a CPM that includes Hershey, mars, and nestle.

3. Turn in your CPM for a classwork.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92295493

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