Develop a 3 - 5 page analysis of channel of distribution plan that determines how your chosen product/service is distributed in the marketplace. Review the GUIDE TO THE CHANNEL OF DISTRIBUTION PLAN

GUIDE TO THE CHANNEL OF DISTRIBUTION PLAN

Analysis of the industry's channels of distribution

For the members of your industry:

Identify major channel alternatives.

What type of intermediaries are they using?

Which parts of the industry are using exclusive, selective, and/or intensive distribution strategies?

Analysis of your product's channel of distribution

Identify major channel alternatives being used for your product's distribution.

Justify the choice of channel alternatives in terms of economic, control, or adaptive criteria (see textbook for more information).

Describe any non-store retailing methods, including use of the internet that your product is using.