Determine which mission statements you think are strongest and explain why?
Are there any mission statements that you do not think are very strong? If so, why?
1. COCA-COLA: Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
•To refresh the world…
•To inspire moments of optimism and happiness…
•To create value and make a difference.
2. PEPSI: Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
3. GOOGLE’s mission is to organize the world’s information and make it universally accessible and useful.
4. YAHOO: World-class Leadership and Talent: We collaborate in a way that allows us to rip off the rear view mirror and adapt to user's daily needs.
Simplicity: We realize that our users live busy lives, so we make things simple to use, powered by how you use it.
Beauty: We aim to make our user's every day feel less "everyday" by making our products beautiful and responsive, no matter what device they're using.
Speed: We move fast with our users in the driver's seat.
5. FEDEX will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. ______ will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.
6. UPS: Grow our global business by serving the logistics needs of customers, offering excellence and value in all that we do.
Maintain a financially strong company-with broad employee ownership-that provides a long-term competitive return to our shareowners.
Inspire our people and business partners to do their best, offering opportunities for personal development and success.
Lead by example as a responsible, caring, and sustainable company making a difference in the communities we serve.
7. JOHNSON AND WALES UNIVERSITY: an exceptional education that inspires professional success and lifelong personal and intellectual growth.