Question

The Country of Poland Lipstick.

Market Share data may not be given to you directly .you may have to compute market share. Using the data from the Poland Lipstick XL Spreadsheet you should be able to divine useful information on which to base a broad strategic direction for the major Polish brands of lipstick, using Ries and Trout's Strategic Square as a framework.

Show the Strategic Square, properly representing each lipstick brand in the square.

Recommend a broad strategic marketing approach for each brand of lipstick. (Keep in mind that just because a particular competitor might be in a situation where they could adopt a strategy, doesn't always mean that is what they should do.)

Compose a list of general marketing actions/considerations for each of the broad strategic approaches which you suggest.

Note: You may want to consider grouping competitors as you see fit to aid your analysis, and the exposition of your recommendations. Feel free to manipulate the data in the Poland Lipstick Spreadsheet as needed. Show, and make use of, the Strategic Square as outlined by Ries and Trout in their book Marketing Warfare, 20th Anniversary Ed., McGraw-Hill, 2006, and addressed in class. This must begin with an analysis of competitor positions within the square. Establish the overall strategy that you believe all of the various competitors might consider adopting. Explain your thought process and back it up with the facts. Using both the Marketing Warfare framework and all that is relevant from your other readings this semester, propose a reasonably detailed tactical approach for accomplishing the suggested strategy for Revlon. (Leave Blue Ocean thinking out of your thoughts for now.)

Please don't give me broad, sweeping, generalizations. I want specifics. You should end up with a strategy that could be taken forward by Revlon. Put simply:

1. Determine the strategy that you believe that each competitor should pursue in the Polish lipstick market, based on the strategic square.

2. Outline the tactics that you would recommend that Revlon apply to accomplish its particular strategy. Apply as much as possible from our readings this semester by suggesting the application of the principles you believe are relevant to the strategic situation. (Leave Blue Ocean thinking out of your thoughts for now.)

3. Be sure to address the resources that you think might be needed by Revlon, including the availability and sufficiency of resources. Limited resources may be key in your strategic choice.

4. Justify your decisions every step of the way. I want to know not just what you propose, but why.

Attachment:- Poland Lipstick.xlsx