Review Table 14.2 Time Line for Selecting an HDTV. Review the Adopter Categories on 441-442.
Create a 2–3 Page APA paper on why these steps are important to the selection process as a consumer, and then identify what type of Adopter you are from the categories and why?
As with all material you submit to the Instructor, check for correct spelling, grammar, punctuation, mechanics, and usage. Please refer to the Online Communications Guidelines for Paper Submission Standards.
Assignment Checklist:
1. Determine the psychology of consumer decision-making
2. Assess when social factors impact consumer decisions
3. Determine the five factors that influence decision by consumers
4. Paper should be 2 to 3 pages
5. Paper should be in APA format and citations style