Determine the number of decision-makers in consumer markets, Ask an Expert

Management Studies

Determine the Number of decision-makers

In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buying centre. This means that interactions of the individuals need to be considered. Additionally, a variety of different individuals need to be reached and influenced and this may involve use of different media and message strategies.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9583004

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