Marketing Plan- Pricing and Distribution Strategy
You will now consider your company's strengths and weakness, along with your product or service price. Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company's market information, consider the strengths and weakness of your company and its products or services. Write a four to six (4-6) paragraph journal entry in which you:
1. Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
2. Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.
3. Analyze the company's pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company's products or services.
4. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Note: Insert the information from the completed Journal 4 entry into "Section 4: Pricing and Distribution Strategy" in the provided Marketing Plan Template (located in Week 1).
Grading for this journal will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 120 Journal 4: Marketing Plan Part D: Pricing and Distribution Strategy Criteria Exemplary 100% Fair 70% Unacceptable 0%
1. Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
Weight: 20%
Thoroughly determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
Partially determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
Did not submit or incompletely determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
2. Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.
Thoroughly discussed your critical steps within your supply-chain and operational system. Thoroughly explained the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Thoroughly determined whether you will use an outside vendor