Determine the flexibility of advertising toolflexibility of, Ask an Expert

Management Studies

Determine the flexibility of advertising tool

Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment. Even though the costs can be extremely large, a vast number of people can be reached with a message, so cost per contact can be the lowest of all the tools in the mix. Advertising and related media are considered at some depth in Module 12 to Module 14.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582971

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