Assume you live in new suburban community. It presents all amenities and benefits of tight-knit small community, with benefits of living close to big city. Some years pass, and many children and adults in community start developing extensive and similar illnesses. You think this is clearly not case of genetics, and become suspicious that something should have gone wrong in development planning and execution of community. You start researching and investigating possible causes for illnesses plaguing community and, on digging further, determine that gas companys' practices may be to blame for calamity. You decide, at that point, to spread word around community about findings so that everyone can unite in fight for justice.