Contemporary business 508 week4
Assignment 2- Competitive Strategies
Due Week 4 and worth 160 points
Select an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could comprise- Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company or any other well-known pair of competitors.
Write a three to four (3-4) page paper in which you
1. Determine how each corporate culture differs from the other.
2. Analyze three ways that each exclusive culture has benefited by the other's competition.
3. Speculate how each would endure to thrive if its current corporate culture would essential to change in the near future. Be sure to state what changes you are speculating on and what led you to
identify that possibility.
4. Use at least five excellence academic resources in this assignment. Note- Wikipedia and other
Websites don't quality as academic resources.
Your assignment must shadow these formatting requirements-
• Be typed, double spaced, using Times New Roman font (size 12) with one-inch margins on all
sides citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the professor's
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Examine the private enterprise