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Determine about the Competition- pricing decisions

Price charged by the competitor for similar product is a significant determinant of price.  A marketer wouldn't like to charge a price higher than competitor for fear of losing customers.  Additionally, he may avoid charging a price lower than competitor. Since it may result in price war that we have recently seen in the case of soft drinks, washing powder , mobile phone etc.

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9582871

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