(Answered) Dsigning and managing integrated marketing communications

Management Studies

Designing and Managing Integrated Marketing Communications

1- What are the major steps in developing effective marketing communications?

2- What steps are involved in developing an advertising program?

3- What explains the growing use of sales promotion and how are sale promotion decisions made?

4- How can companies exploit the marketing potential of public relations and publicity?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91672873
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