Designing and managing integrated marketing channelsthis is, Ask an Expert

Management Studies

Designing and Managing Integrated Marketing Channels

This is a three part question:

a) what are marketing channels?

b) why are marketing channels important.

c) discuss some of the factors that must be considered in the development of a marketing channel. Provide an example of a company that utilizes a hybrid channel approach.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93078071

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