Yelp and Facebook are between the many growing social media sites allowing customers to give feedback about products, services and experiences. This method permits for a passive approach to a problem or bad experience. For instance if someone had to wait 10 minutes in line for a latte there may be no way for the barista to know this person waited this long or is disgruntled by the long wait. Design a process in which a small business is able to ensure customers are satisfied so that they don't quickly take a passive approach to merely criticise to a large audience without first making someone at the business conscious that a problem exists