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Desert Surf destination theme park wants to bring the Pacific Ocean’s waves and the Atlantic Ocean’s warmth to the valley of the sun. The innovative destination theme park will showcase a beachfront retail center, restaurants, and street vendors, and even cozy hotels to unwind in after a day of shopping and enjoying the beach. The valley has a unique advantage for this park concept due to population and land availability. Desert Surf will provide the people of the valley and the adventure seekers of the world an exciting and new way to find the beach. The beach is the destination, but the sky is the limit for Desert Surf. This provides an exciting way for people to learn how to surf in a controlled environment or just a day of relaxing and shopping while listening to the waves crash. This park can be compared to Surf Ranch located in Lemoore, California with an exciting new twist. Desert Surf will be open to the public and offer retail shops and restaurants to bring the consumer the whole package for a beach weekend getaway.

Describe the target market for Desert Surf. (Age range is 10-45, young adults, family, males, middle class and upper middle class.)

Minimum 150 words.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93085362

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