DESCRIPTION

Choose a particular market (for instance your country of origin or your country of residence, e.g ) and analyze its media industry landscape (both offline and online).

OUTCOMES

1) Parameters to identify and describe (as much as you can get; marked in green the aspects that should be your priority, since you’ll need this information for the final project): Market size and media mix investment; market evolution. Top advertisers. Main media groups. Most relevant media outlets in terms of general audience (TV, Print, Radio, Internet). Demographics profiles per media types; consumption habits per type of audience. Cost of placing ads (estimated, just for top general audience media outlets). Current trends (in media consumption, media business models, advertising spending…). Top local marketing services companies. Main trade organizations and lobbies. Any other relevant aspect you may identify.

2) General conclusions/insights after analyzing all relevant data.