Description:

Choose a non-profit advertising topic that interests you. Some examples can include Get out the Vote initiatives, food bank donations, or anti-smoking campaigns.

As long as there is a not-for-profit motive, you can study it! You will be working on this topic for seven weeks on a fairly intensive project so please choose something you will want to put your heart and soul into for a good portion of your summer.

Tell me about your non-profit topic (1-2 paragraphs). What is the topic, what is the organization trying to work in this area? Why did you choose it?

Then, do:

SWOT analysis (~2 double-spaced pages).

Discuss the strengths, weaknesses, opportunities, and threats for your topic and selected non-profit organization. Details on SWOT analysis can also be found in K&J Chapter 4.

As the textbook outlines, a SWOT analysis can include many aspects (see the "wheel of competitive strategy" on page 37 in your J&K textbook). You do not need to discuss every one of those aspects, but most likely more than one aspect will apply to each of the SWOT dimensions.

Citing sources: You must cite your sources using APA format. If you are unfamiliar with APA check out the resources at Purdue OWL. You can also take the easy way out by using Endnote and telling it to do APA format.

You do not need to cite the textbook for the SWOT analysis. What you DO need to cite is the information you provide about your topic and the non-profit you chose. Wikipedia is not considered to be a credible source; if you use Wikipedia as a starting point you should use the citations provided by Wikipedia to find the original source material and cite that material directly.

The document must be submitted in Microsoft Word format.

Grading:

The first criterion for your grade will be your ability to hand in the assignment and its components on time. Late assignment submissions will lose 10% per 24 hours until submitted.

Other factors I will be considering as I grade include:

• Ability to follow the prompt (e.g., the content)

• Clarity of writing and argumentation

• Proper use of course information

• Proper use and citation of outside sources

• Organization, grammar, spelling (please see me if you need help with this!)

My philosophy of grading for written assignments is not that you start with 100% and lose points from there. You start at 0% and earn points higher than that.

Therefore, doing the bare minimum does not earn you a 100%. The highest grades are earned by going above and beyond and writing an exemplary paper.