1) Prepare a brief(2-3paragraphs) description of the product (new not coke pepsi or any product already produce by another company. it should a make-up ) which will be the focus of the the individual marketing plan. The write-up is to include, at minimum, the company name(create one) description of the product(New), brief strategic mission statement( mission, vision and values of the company) and why you proposes the product for the individual marketing plan assignment.

2) Market segmentation and positioning.
Required to prepare a 4-5 page research plan to support introducing the product and service(already selected in question 1) for your marketing plan to the U S market. In addition to stating your marketing objectives you are required to ;
a) Identify the marketing segment for the product and explain why this segment was selected.
b) discuss the target market and why these customers will be targeted. 
c) conduct a SWOT analysis for the company.
d) describe the market position for your product and service.