Description of the Assignment Scenario: "You have been hired to be the campaign manager for a candidate for Governor of the State of Texas. As campaign manager, you need to develop the campaign plan based on the four of the five (do not worry about campaign organization) components of a modern campaign discussed in the lecture notes. In your paper, please address the following (each of these four sections should be identified with a header – for example, there should be a section entitled, “The Candidate,”, etc.)".

Candidate: A description of the qualifications (personal and professional) of the fictional candidate you will be working for. Create the biography for your candidate, including name, experience, history and characteristics (include political party) for your candidate.

Campaign Message: Select one of the campaign messages in the notes and talk about how it will be used in your campaign- it should be a good fit for the candidate you describe.

Campaign Strategy: Explain what types of voters are likely to vote for you (based on candidate qualities and campaign message).

Campaign Resources: Explain what types of people are most likely to donate money to and work in your campaign.