Description of Global management
The attached article shows how global corporations have to think differently in how they approach their business. For example, Intel has 10 ethnographers traveling the globe to redesign existing products or invent new ones that appeal to different cultures or demographic groups. Ilkone Mobile Telecommunications has designed a mobile phone specificaly for Muslims that comes loaded with the Koran, has a compass you can use to point to Mecca and alarms that alert people at prayer time.
What specific steps can a CEO, take to create the kind of culture and organization within their company that fosters this type of out of the box globalized strategic thinking?