Description: In 2000 words Research one company that claims implementation of ecologically sustainable policies and

Johnson & Johnson http://cleantechnica.com/tag/Johnson-&-Johnson/

Part 1:

Using the example of the chosen company, assess the 3 Corporate Social Responsibility factors that influence corporate activities of your chosen company in the area of ecological sustainability. They are: economic, ethical and discretionary

Part 2:

Based on Readings (Weeks 1 to 10), design a sustainability plan for that company (for example you can focus on clean technology, sustainability vision, pollution prevention, product stewardship, etc).

While creating the plan remember to include aims, objectives, strategies, tactics and evaluation. If the company already has a clear sustainability portfolio, analyse it according to the above criteria and suggest possible improvements for each.

Part 3:

Examine the possible advantages and difficulties in integrating your sustainability portfolio into the company's strategy.