Describe/define the elements of the marketing mix (product, place, price, and promotion- you may include "people" as well, however, this is not required). Your text materials should serve as a major resource for this portion of the paper.

In addition to defining the marketing mix elements, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix (product, price, place, promotion) impacts the development of the organization's marketing strategy and tactics. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists.