DESCRIBE YOUR PROMOTIONAL PLAN-

a. Using your analysis in proposal, what will the overall promotional message be for your product?

b. Describe the various methods you will use for promotion. For each method, provide the following:

i. Why you chose that method.

ii. What promotional objective you hope to accomplish with the method.

iii. An example of the promotional material.

iv. A media plan (if using TV, radio, print, or social media) and your support for why you chose that particular media.

v. How you would test the effectiveness of the method including any evaluative statistics, sales, etc. that you would need in order to make that determination.