(Answered) Describe your process for conducting an informal

Management Studies

Describe your process for conducting an informal situational analysis on the Shell Company.

What areas did you consider in your analysis?

Based on your situational analysis, describe the business, marketing and branding strategies.

Describe the alignment of the business, marketing and branding strategies. Be sure to address the following questions:

At what points do they intersect and diverge? o How strategic is this alignment? o What are the dangers of not aligning these strategies?

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Marketing Management, Management Studies

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