o Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
o Analyze how the vision, mission, and values guide the organization's strategic direction.
o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.