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Management Studies

The Great Rebate Run-around This case defines one reason manufacturers might want to offer rebates rather than decrease wholesale price. Describe why this can be viewed as an instance of customized pricing. Even if all rebates were redeemed, why might manufacturers still need to offer rebates rather than decrease wholesale prices? Why do you presume that Best Buy, rather than one of Best Buy's big suppliers such as Sony or Panasonic is considering eradicating rebates?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9312598

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