Read the Urban Outfitters Continuing Case Study- Marketing a business. You are to write a 3 to 4 page report that answers the following questions-
1. Describe why Sears or Walmart cannot effectively create a trendy counterculture image.
2. Could the big box stores trade merchandise identical to Urban Outfitters? Describe your answer.
3. Classify at least three reasons why exclusivity is valuable.
4. Senk speaks that shopping is largely entertainment. Do you agree or else disagree with him? Describe your answer.