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Distinguish application of information search phase of consumer decision process to in-store purchases and online purchases.

- prepare practical exs of each placement strategy (in-store and online) within your response.

- Describe why marketers must consider what occurs during information search phase of consumer decision process when they make their marketing mix strategy.

- Suggest methods that marketers can implement to decrease post-purchase dissonance. prepare the in-store ex and online ex.

 

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M936951

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