identify three challenges when setting up a business. explain why there are challenges.
define what a "niche" product is. give three examples of niche products.
explain why a niche company might have an advantage in a market. would price necessarily be an advantage? explain why or why not.
identify and explain three reasons why customers would pay more for exclusivity.
explain how a niche player "chips away" at a larger competitor's base. give three examples of retaliers who have done this