Define and explain what segmentation is and discuss different segmentation bases you could use for your product/service. Based on your segmentation, describe each of the target markets that you would seek to reach. Explain why they will be most profitable for your product/service.

Develop a value proposition for your product/service through differentiation and positioning. Include the following:

Introduce at least two (2) competitors and explain their current positioning in the market. (What do they promise to deliver?)

Discuss possible competitive advantages your product/service can use to differentiate itself from these competitors (products, services, channels, service, people or image) and select which one(s) to use to build your positioning.

Based on this differentiation, explain your value proposition and develop a positioning statement

Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged.