User's response: You will need to perform to following steps in your 2 pages memo:
Suppose your company is thinking about venturing into new unchartered territory. prepare a memo to your CEO using the above reference to convince him whether or not to invest in that venture. The new ‘territory' may be expanding the current product line into a foreign country or a completely new product/service in your existing location.

1.Describe the venture.
2.Describe the pros and cons of undertaking the venture using techniques from the above paper.
3.Describe using Real Option Analysis how the company may undertake a course of action that alters the present value of the cash-flows from a real physical asset (creativity is encouraged).