Q. For case: Shoes With Soul: Two Friends Realize a Dream
1. Describe personality characteristics which Renee also Richard have which should help them navigate difficulties of starting a business.
2. Richard also Renee decided to focus their marketing efforts on artisans who made shoes. Do you think this is a wise decision? Why or why not?
3. Illustrate what management challenges might cause Shoes with Soul to stumble?
4. Describe two or three steps which Richard also Renee could take to avoid these stumbling blocks also guide their new business to success.