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Voted as the most innovative company for three consecutive years during 2006-2008 and voted as America's number 1 most Admired Company (McGregor, 2008), Apples faces a major challenge to continue growth at this level.

Describe two factors you think Apple should consider as the company develops long-term strategy for growth.

If Apple were to build a balanced scorecard, what two objectives do you think should be included in the learning and growth perspective? You may use exs from the balanced scorecard institute's website, www.balancedscorecard.org.

Business Management, Management Studies

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