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Voted as the most innovative company for three consecutive years during 2006-2008 and voted as America's number 1 most Admired Company (McGregor, 2008), Apples faces a major challenge to continue growth at this level.

Describe two factors you think Apple should consider as the company develops long-term strategy for growth.

If Apple were to build a balanced scorecard, what two objectives do you think should be included in the learning and growth perspective? You may use exs from the balanced scorecard institute's website, www.balancedscorecard.org.

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