Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Business Management Expert

A Convertible Ultra book is a new kind of notebook that functions both as a laptop and tablet mode when needed. Ultrabooks are designed to feature reduced bulk devoid of compromising performance and battery life. They use low-power Intel Core processors, solid-state drives and anybody chassis to help meet such criteria. You have been hired by Intel Corporation to promote such newly breed of convertible ultrabooks. You have been asked to carry out the given tasks and make a word document report on the given:

problem 1: Describe the various elements of the marketing process and find out the benefits and costs of a marketing orientation for Intel.

problem 2: Show macro and micro environmental factors that influences the marketing decisions.

problem 3: Demonstrate how buyer behavior affects marketing actions in different buying situations.

problem 4: Propose segmentation criteria to be employed for convertible ultrabooks in different markets and select a targeting strategy for it. As well propose new positioning for such convertible ultrabooks.

problem 5: Describe how products are developed to sustain competitive advantage.

problem 6: describe how distribution is arranged to provide customer convenience.

problem 7: describe how prices are set to reflect an organization’s objectives and market conditions.

problem 8: Describe how promotional activity is integrated to accomplish marketing objectives and analyze the additional elements of the extended marketing mix.

problem 9: Plan marketing mixes for two different segments in consumer markets and exemplify differences in marketing products and services to businesses instead of consumers.

problem 10: Show how and why international marketing differs from the domestic marketing.

Assessment format:

This assessment is a word processed report of minimum 2000-2500 words. Student must use appropriate referencing systems: Harvard Referencing Systems.

Rules of formatting the coursework:

Following are the essential rules which need to be complied to when writing and formatting your coursework. You will be assessed not only on the text of the coursework but also how effectively you have formatted your document.

1) Harvard Reference System should be used to acknowledge the source of the information and to give credit to the author of the quotation, illustration and graph etcetera. This system should be employed both for references in the text of the document and at the end in order to avoid the plagiarism and collusion.

2) Do not use the website Wikipedia to acquire information concerning any topic as the validity and the currency of the information is not guaranteed.

3) There should be a title page of the document which must mention the name, OXF number, deadline date, submission date, your tutor’s name and the unit name and number. The title page should be followed by the table of content enlisting the page numbers of each topic in the document.

4) You must follow the generalized layout of any document to draft your coursework. The general document comprises of an introduction, body and the conclusion followed by appendices (if any) and the references in Harvard style. An introduction will inform the reader the aim of your document and/or what propelled you to prepare this document. The body will consist of your responses to the assessment criteria. The conclusion must consist of your own analysis or your opinion about the situation given.

5) Provide source of any figure/illustration used all through the document in Harvard style.

6) The font size of the text should be 12. The font size of the paragraph heading might be 14 and in bold.

7) The font style of the text should be Times New Roman.

8) The line spacing all through the document must be 1.15.

9) The paragraph headings must be numbered and in bold.

10) The whole document must be page numbered. The page numbers can be printed at the bottom or the top of each page of the document.

11) The document should have header and footer. The header should mention the title of the document all along with your name and OXF number. The footer should mention the name of the institution.

12) The entire document must be justified.

13) Reference at the end of the document might comprise books, journals, articles, websites and newspapers etcetera. Usage of the books would be preferred.

14) If you are starting to respond to a new assessment criterion, the heading of the paragraph should be numbered and clearly state the assessment criteria.

15) Footnote section must be comprised in the power point presentation with reference.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9448

Have any Question? 


Related Questions in Business Management

As a project manager you are going to prepare two project

As a project manager, you are going to prepare two project outlines for the development of a mobile application. One project outline uses a waterfall model, another uses an agile method. Prepare  two project outlines usi ...

Compare and contrast the leadership model of hershey and

Compare and contrast the leadership model of Hershey and Blanchard with the Tannenbaum and Schmidt model. How are they similar and how are they different?

Question 1 - eskomat the heart of an electricity utility

Question 1 - Eskom At the heart of an electricity utility, such as, Eskom, is the responsibility to supply the electricity on which modern society depends. Eskom's power stations operate 365 days a year. Like most other ...

What is the method called when you want a code to run while

What is the method called when you want a code to run while a condition is true or false?

Sandra janoff and marvin weisbord are the original

Sandra Janoff and Marvin Weisbord are the original developers of the Future Search method and are the founders of the Future Search Network. Corporations pay a lot of money for their services, but fortunately they have a ...

There are new approaches for system building in the digital

There are new approaches for system building in the digital firm era. What is your opinion and ideal information system that works for global management?

What are the four ongoing challenges that characterize the

What are the four ongoing challenges that characterize the current business landscape? what is the potential impact of these challenges on business?

Now starting with the price of 6 and working down the

Now, starting with the price of $6 and working down the demand curve $1 at a time, explain what is happening to the total revenue at each price and why. You need to relate the TR back to the Ed formula and explain. (10) ...

A national retailer is looking at putting in a warehouse in

A national retailer is looking at putting in a warehouse in one of several locations. Each location has a fixed and variable costs listed in the table below. Management is interested in knowing which location is best but ...

Consider the following questions regarding health care

Consider the following questions regarding health care reimbursement policies and their influence on managerial decisions: What are the different types of revenue streams? How do these revenue streams differ for a for-pr ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro