Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Business Management Expert

A Convertible Ultra book is a new kind of notebook that functions both as a laptop and tablet mode when needed. Ultrabooks are designed to feature reduced bulk devoid of compromising performance and battery life. They use low-power Intel Core processors, solid-state drives and anybody chassis to help meet such criteria. You have been hired by Intel Corporation to promote such newly breed of convertible ultrabooks. You have been asked to carry out the given tasks and make a word document report on the given:

problem 1: Describe the various elements of the marketing process and find out the benefits and costs of a marketing orientation for Intel.

problem 2: Show macro and micro environmental factors that influences the marketing decisions.

problem 3: Demonstrate how buyer behavior affects marketing actions in different buying situations.

problem 4: Propose segmentation criteria to be employed for convertible ultrabooks in different markets and select a targeting strategy for it. As well propose new positioning for such convertible ultrabooks.

problem 5: Describe how products are developed to sustain competitive advantage.

problem 6: describe how distribution is arranged to provide customer convenience.

problem 7: describe how prices are set to reflect an organization’s objectives and market conditions.

problem 8: Describe how promotional activity is integrated to accomplish marketing objectives and analyze the additional elements of the extended marketing mix.

problem 9: Plan marketing mixes for two different segments in consumer markets and exemplify differences in marketing products and services to businesses instead of consumers.

problem 10: Show how and why international marketing differs from the domestic marketing.

Assessment format:

This assessment is a word processed report of minimum 2000-2500 words. Student must use appropriate referencing systems: Harvard Referencing Systems.

Rules of formatting the coursework:

Following are the essential rules which need to be complied to when writing and formatting your coursework. You will be assessed not only on the text of the coursework but also how effectively you have formatted your document.

1) Harvard Reference System should be used to acknowledge the source of the information and to give credit to the author of the quotation, illustration and graph etcetera. This system should be employed both for references in the text of the document and at the end in order to avoid the plagiarism and collusion.

2) Do not use the website Wikipedia to acquire information concerning any topic as the validity and the currency of the information is not guaranteed.

3) There should be a title page of the document which must mention the name, OXF number, deadline date, submission date, your tutor’s name and the unit name and number. The title page should be followed by the table of content enlisting the page numbers of each topic in the document.

4) You must follow the generalized layout of any document to draft your coursework. The general document comprises of an introduction, body and the conclusion followed by appendices (if any) and the references in Harvard style. An introduction will inform the reader the aim of your document and/or what propelled you to prepare this document. The body will consist of your responses to the assessment criteria. The conclusion must consist of your own analysis or your opinion about the situation given.

5) Provide source of any figure/illustration used all through the document in Harvard style.

6) The font size of the text should be 12. The font size of the paragraph heading might be 14 and in bold.

7) The font style of the text should be Times New Roman.

8) The line spacing all through the document must be 1.15.

9) The paragraph headings must be numbered and in bold.

10) The whole document must be page numbered. The page numbers can be printed at the bottom or the top of each page of the document.

11) The document should have header and footer. The header should mention the title of the document all along with your name and OXF number. The footer should mention the name of the institution.

12) The entire document must be justified.

13) Reference at the end of the document might comprise books, journals, articles, websites and newspapers etcetera. Usage of the books would be preferred.

14) If you are starting to respond to a new assessment criterion, the heading of the paragraph should be numbered and clearly state the assessment criteria.

15) Footnote section must be comprised in the power point presentation with reference.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9448

Have any Question? 


Related Questions in Business Management

The rsa encryption algorithm is based on the fact that it

The RSA encryption algorithm is based on the fact that it is hard to factor a large number (250+ digits). If you were able to factor a large number quickly how would you be able to find the encryption ( e ) and decryptio ...

Student need help for this discussion boardexplain the

Student need help for this discussion board. Explain the importance of people skills to project management success. Remember an initial post must consist of no less than 250 words.

For a healthcare facility explain the benefits of utilizing

For a healthcare facility, explain the benefits of utilizing the ten necessary decision-support tools presented in Chapter 10 of your textbook. Your response must be at least 200 words in length.

Researchnbspthe events surrounding the airing and aftermath

Research  the events surrounding the airing and aftermath of the investigative news story "For the Record," produced by CBS news and Dan Rather in 2004. Based on your research of what actually unfolded,  write  a 700- to ...

1 what is a culture of safety explain how it is used in

1. What is a culture of safety?" Explain how it is used in health care organizations for patients and employees. 2. What is a sentinel event? How is it processed in a healthcare organization? Please state citations.

Two workers were assigned to replace a water valve located

Two workers were assigned to replace a water valve located in an underground concrete vault. After removing the manhole cover, worker #1 climbed down the ladder into the vault. Worker #1 collapsed and became unconscious ...

Would you recommend using the routing table that has a

Would you recommend using the routing table that has a default route or hasn't? Please explain the advantage and disadvantages.

One of the products stocked by joes club is joescola which

One of the products stocked by Joe's Club is JoesCola, which is sold in cases. The demand level for JoesCola is highly seasonal. During the slow season, the demand rate is approximately 650 cases a month During the busy ...

A larger and more modern main post office is to be

A larger and more modern main post office is to be constructed at a new location in Davis, California. Growing suburbs caused a shift in the population density from where it was 40 years ago, when the current facility wa ...

Describe the facilitators role in a virtual team what tools

Describe the Facilitator's Role in a virtual team. What tools can a facilitator use to ensure High Impact Virtual Meeting? What are the keys to giving/ receiving constructive feedback? How is feedback different in a one- ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen