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Describe the value of branding in health care. Specifically, under what circumstances do you feel that it is beneficial for health care organizations to employ branding? Can the use of branding have unexpected negative consequences? describe.

Expectations;

1. Take a clear position on the central issues

2. Provide a scholarly basis for your response.

3. Justify your opinions with evidence from the peer-reviewed literature.

4. Cite several scholarly references in your essay.

5. Properly cite all references in the text of your essay

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