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problem 1: Describe the key benefits of using electronic commerce.

problem 2: Describe the term database marketing and describe some of the ways which can be used in assisting the sales function.

problem 3: Evaluate the implications of the internet for international pricing.

problem 4: Evaluate the advantages of call centers for customer service. How can call centers enhance the service to customers and how does information technology contribute to this?

problem 5: What are the key phases in the development of a marketing information system? Describe the problems in developing such a system.

problem 6: The internet is now broadly used in the marketing function. describe how a company can use the internet efficiently in marketing its products and services.

problem 7: What is the basic difference between sales force automation (SFA) and customer relationship management (CRM)?

problem 8: Describe how an organization can enhance its knowledge of its customers by the use of IT.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94329

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