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Describe the strategy of the firm you selected for your project, using the strategy model in Figure 1.4: Describing Dyson's strategy, on page 20 ofFoundations in Strategy, as a guide to frame the strategy description from the following two perspectives:

First, the static perspective:

Where is the firm competing? What is the product? What are the firm's vertical and geographical scopes?

How is the firm competing? What is the basis for the firm's competitive advantage?

Second, the dynamic perspective-the firm's preparation for the future:

What does the firm want to become?

What does it want to achieve?

How will it get there?

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