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problem 1: Describe the value of Marketing Research to marketing-orientated organizations operating in highly competitive international business environments.

problem 2: Describe the significance of test marketing products in overseas markets and summarize the practical difficulties that could be encountered.

problem 3: Describe what you understand by the given terms:

a) Time series
b) Moving averages
c) Attitude scaling

problem 4: Identify the critical factors to be considered in the development of a well-designed problemnaire to be used for research surveys in the overseas markets.

problem 5: One of your clients has asked you to identify the benefits and drawbacks of the following research methods:

a) Group discussions
b) Online problemnaires
c) Personal interviewing

What information would you give to your client?

problem 6: Differentiate between random sampling and quota sampling and identify the difficulties in selecting representative samples in the overseas markets.

problem 7: prepare notes on three of the following:

a) Primary data
b) Secondary data
c) Pre-Testing advertising research
d) Post-Testing advertising research

problem 8: What are the factors that you would take into account when choosing a market research agency to assist your company throughout the introduction of products in an overseas market?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94689

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