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One way e-businesses can distinguish their business is by giving benefits to customer. One significant aspect is customer service, like FAQ or one-click shopping cart. Markets see value of customer relationship management (CRM). Goal is to maintain long-term relationship with customers.

Describe the significance of customer service and customer support in e-business and describe some of the strategies businesses can utilize in creating customer service, customer support levels and customer relationship management.

Points to include the following:

The life time value of a customer
FAQ's
Tailor programs
Customization
Handling returns
Shopping cart
Ease of use
Security
Call centers

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M937561

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