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Describe the role for marketing communications

It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communications must be planned, coherent and consistent. This word - consistency - applies to internal policies and strategies, to messages to and from external and internal stakeholders: consistency with values of their customers and with relationships they forge with key suppliers and distributors.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582902

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