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Question 1: What social media website(s) does the company utilize?

Question 2: Who is the company's target market? Does the company do a good job of targeting these individuals through its social networking site? Why or why not?

Question 3: Compare the company's social networking site with its official website. How does the content and language differ between the two sites?

Question 4: Social media objectives are listed in Chapter 18 in section 18-2b. Identify the company's primary social media objectives based on actual communications on its social networking site. Be sure to provide examples.

Question 5: Describe the promotional methods that the company uses to market products or services on its social networking site.

Question 6: What do you recommend that the company do to stay on top of current social media trends?

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