Answer the following problems

problem 1) Describe BCG Matrix detail.

problem 2) describe the marketing mix for Pepsi.

problem 3) Select any well-known company and study the micro environment and macro environment for the same.

problem 4) prepare a brief note on consumer buying behaviour.

problem 5) Company A has homogeneous consumer preferences in the market; Company B sells several variants of soaps, while Company C is a small firm with constrained resources. What do you think is the most appropriate market coverage strategy for the all the three companies.

problem 6) describe different bases for positioning the product with suitable ex.

problem 7) prepare a brief note on product life cycle.

problem 8) Describe various categories of brand sponsorship with suitable ex.

problem 9) Describe the product mix pricing strategies with suitable ex.

problem 10) What are various logistics functions? describe in brief.

problem 11) What is IMC? describe the communication development process in brief.

problem 12) What are alternative approaches to marketing while going international? Study Pepsi’s international marketing strategy.