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Q1. describe the main steps comprised in the marketing research process.

Q2. Role of statistics in the marketing research is to function as a tool of analyzing the data and drawing conclusions. Describe this statement clearly pointing out the efficacy of correlation analysis in the marking research.

Q3. A pesticide manufacturer wishes to test the efficiency of a newly formulated pesticide before the formal launch. Describe the research designs available to him? Which amongst them would you suggest and describe why?

Q4. A private hospital wishes to know the perception of the consumers regarding the services they have rendered. Design a problemnaire for a suitable feedback. Use as various types of problems as you can.

Q5. Describe the probabilistic techniques of sampling by highlighting its relative advantages and disadvantages.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M912695

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