problem 1:

You have been appointed as the marketing manager for a restaurant selling “healthy food” in the city centre. They have asked for your suggestion on advertising their products.

a) Describe in detail the steps comprised in developing an advertising campaign for the restaurant.

b) Describe the benefits and drawbacks of using advertising only as a promotion tool.

problem 2:

a) Describe the phases comprised in the Product Life Cycle concept and their relevance in the marketing decision making. You might use any product or service as an illustration to support your answer.

b) The marketing of services presents several challenges to the service provider. Outline an extended marketing mix (7Ps) with an explanation of each element in relation to the services.

problem 3:

a) The role of Marketing Manager in the strategic marketing planning process is very critical. Describe this statement by giving appropriate illustrations where suitable.

b) A famous multi-national company in the fast food sector wishes to have outlets for its products in Mauritius and the company has approached you to help them in better understanding the local market. As a marketing manager you have suggested that an environmental analysis be initially carried out for the said company.

List all the factors, which are to be covered in the environment analysis. Describe the specific issues, which might be analyzed under each of the factors recognized by giving appropriate exs.

problem 4:

Describe how business buyer behavior is distinct from consumer buyer behavior. By using a buyer behavior model to describe what factors affect the buyer behavior.