Question 1: Describe the original decision made by the U.S. government to impose a trade embargo on Cuba. What conditions existed at the time, and what behavioral forces may have come into play?

Question 2: In your opinion, is Thanksgiving Coffee's Paul Katzeff doing the right thing in working against the U.S. embargo? Explain your opinion. If your answer is yes, can you think of any additional steps that Katzeff might take?

Question 3: Speculate on behavioral forces that might affect Katzeff's decisions.

Question 4: How might U.S. businesses best prepare themselves for a possible elimination of the embargo? What kinds of decisions do the need to be making?

Question 5: Consider a job that you have held or with which you are familiar. Describe how you think an organization could best provide a realistic job preview for that position. What types of information and experiences should be conveyed to applicants? What techniques should be used to convey the information and experiences?

Question 6: Recall a decision that you recently made that had ethical implications. Did these implications make the decision easier or harder?

Question 7: Explain how each of its strategic components-distinctive competence, scope, and resource deployment-plays a role in Google's success.

Question 8: In what ways is Google prepared to respond to both organizational opportunities and organizational threats in the U.S. market?

Question 9: How can Porter's generic strategies approach help to explain Goodge's U.S. strategy?

Question 10: Identify situations in which Google might use tactical, operational, and contingency planning.