The internet has made new ways to do business for organizations with much less capital planning as opposed to high capital requirements of traditional brick and mortar organizations. Based on this, how must management and leadership be addressed for each kind of business?
-Describe the organizational structure of one traditional and one online retailer.
-Recognize two management or leadership challenges for each kind of retailer.
-Are challenges basically the same or different? In what methods are they the same or how are they different?
-If you were suggesting successful leader in the traditional retailer who was interested in making transition to working as online retail organization, what suggestions would you give?