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problem 1: Describe the major influences on the demand for travel and tourism products and services.

problem 2: Identify the variables which can be used in order to segment consumer markets and discuss two market segmentation techniques of your choice.

problem 3: Describe what you understand by the given marketing terms:

a) Direct marketing.
b) Marketing mix.
c) Travel agency manual.

problem 4: Summarize the value of travel writing in newspapers, magazines and guide-books to the marketing of travel and tourism products and services.

problem 5: Describe the significance of advertising in a company’s marketing mix.

problem 6: How can travel and tourism organizations benefit from adopting the marketing philosophy? Give exs to support your proposals.

problem 7: prepare notes on the given:

a) Role of travel agents.
b) Seasonal discounts.
c) Travel brochures.
d) Travel shows and exhibitions.

problem 8: As an independent marketing consultant you have been asked to elucidate to one of your clients the main components of the travel and tourism product. What information would you comprise in your explanations?

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