problem1. Describe the structure of the travel trade and summarise its significance to the marketing operations of travel and tourism companies.
problem2. describe the marketing activities you would associate with EACH stage of the Product Life Cycle and summarise the significance of Product Life Cycle to marketing management.
problem3. Describe what you understand by subsequent terms:
ii) Seasonal discounts
iii) Trade fairs and exhibitions
problem4. Describe the main sections of the typical tourism development plan and give illustrations to support your suggestion.
problem5. Summarise the value of travel writing in news papers, guidebooks and magazines.
problem6. describe THREE popular pricing techniques and justify their popularity in the travel and tourism industry.
problem7. prepare concise notes on THREE of following:
i) Product positioning
ii) Tertiary image
iii) Core image
iv) Travel agency manual
problem8. Describe the significance of Public Relations in the promotional mix and discuss TWO popular Public Relations activities employed by companies in travel and tourism industry.