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Management Studies

Describe the important roles participants of a distribution channels.

Participants in the Channel:

There are two kinds of participants into the channel. The first participants in the channels of distribution are the manufacturer, there the middlemen that is the manufacturers’, wholesalers retailers and agents. The secondary participants comprise the facilitating agencies as the financial institution, public carriers, public warehouses and the advertising agencies.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576693

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