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Answer the following problems.

problem 1) What do you mean by marketing mix? Describe its components.

problem 2) Describe the important features of internet and intranet.

problem 3) What do you understand by the “gap” in the market? How can a service provider identify and bridge these gaps?

problem 4) prepare brief note on:

a) NASSCOM

b) Computer Worms

problem 5) “Supply Chain Management is the efficient tool in software Marketing” - Give your comment.

problem 6) Describe the recent problems faced by the software industry? How to overcome these problems?

problem 7) What do you mean by software piracy? What are its ill – effects? Suggest measures to prevent it.

problem 8) What do you mean by knowledge management? What is its significance in software marketing?

problem 9) What do you mean by computer virus? What are its effects? How can you prevent computer virus?

problem 10) Describe in detail about Intellectual Property Rights in software industry.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97587

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